Full speed forward in email marketing: Viking River Cruises opts for Inxmail Professional

Cologne/Freiburg, Germany, 30 July 2010. Viking River Cruises has chosen Inxmail's professional solution for its email marketing. The Cologne-based tour operator relies on Inxmail Professional to organise its email communication with customers, interested parties and travel agents.

Specialising in river cruises, the company was looking for an email marketing system that would fulfil three primary criteria: a high degree of flexibility, efficient email communication and the reduction of marketing costs in both the short and long term. Ultimately, the company decided in favour of Inxmail Professional: “Inxmail Professional was able to meet our requirements from the word go. We were also impressed by the system’s usability. Another extremely important factor in our decision was that we were able to have confidence in the data integrity of our email
marketing provider,” says Katharina Afflerbach, Head of Marketing at Viking River Cruises, explaining the reasons behind the decision in favour of Inxmail.

Based in the largest city in North-Rhine Westphalia, the company designs and sends mailings via Inxmail Professional while promoting its image and increasing sales of its end-customer and travel agency newsletters. Each channel is uniquely managed, including, for example, the provision of separate newsletter templates and varying contact frequency. Rapid analyses enable targeted follow-up campaigns, which make a major contribution to the success of a campaign with an opening rate of approximately 65 per cent.

An automated comparison of recipient data from Inxmail Professional with customer data from the CRM software CAS genesisWorld ensures that customers from all corporate divisions are addressed properly and uniformly.

Every year, passengers from all over the world travel with Viking River Cruises. The company operates 19 of its own ships and uses two of Mövenpick Hotels and Resorts in Egypt. The company’s head office is located in Basel, Switzerland, while the German branch, Viking Flusskreuzfahrten, is headquartered in the heart of
Cologne.

With its email marketing solution Inxmail Professional, Inxmail is particularly wellknown among online marketers and agencies. This is due to the fact that Inxmail offers first-class customer support and its solutions are tailored to meet the needs of exacting customers. Inxmail Professional provides online marketers with an email marketing solution, whose particular strengths include superior performance, unrivalled flexibility and a wealth of professional functions. Combined with services from the global partner network, Inxmail and its partners offer comprehensive
solutions and services in the area of email marketing.